Cygames and Breeders' Cup Extend Partnership for 2025: A Global Race for Gaming and Equestrian Fans

Cygames, the Japanese video game developer and publisher behind the franchise Umamusume: Pretty Derby, has officially announced the extension of its partnership with the Breeders' Cup World Championships. This renewed collaboration marks the second consecutive year of the alliance, setting the stage for the 2025 event.

The Breeders' Cup, recognized as a leading global horse racing festival, will host 14 Grade 1 races, offering a purse exceeding $34 million. This two-day event is scheduled to take place from October 31 to November 1 at the Del Mar Thoroughbred Club in California.

Cygames will once again serve as the title sponsor of the $2 million Cygames Breeders' Cup Sprint. This six-furlong dirt track challenge, open to three-year-old and older male and female thoroughbreds, is slated for November 1.

Beyond the direct sponsorship, the partnership ensures widespread visibility for Cygames, with its logo prominently displayed on the starting gates and the saddle towels of participating horses.

This strategic renewal underscores Cygames' approach to integrating its popular gaming intellectual property with the traditions and excitement of real-world horse racing. The collaboration is designed not only to propel Umamusume to greater international acclaim but also to significantly elevate the global visibility and appeal of the sport itself.

As Umamusume: Pretty Derby continues its ascent in Western markets, captivating audiences with its fusion of anime storytelling and horse racing simulation, this alliance reaffirms Cygames’ commitment to global expansion and cross-media synergy. Official platforms and social media channels of the Breeders' Cup are showcasing this partnership as a definitive blueprint for how the dynamic realms of gaming and sports entertainment can converge successfully, promising an unparalleled experience for aficionados across both domains during this annual equestrian event.