Cygames and Breeders' Cup Forge Ahead: Landmark Partnership Enters Second Thrilling Year

In a significant collaboration that continues to connect elite equestrian sport and digital entertainment, the Breeders' Cup World Championships and Japanese video game company Cygames announce the start of their second year of partnership. This renewed alliance confirms Cygames' role as the title sponsor for the 2025 Breeders’ Cup Sprint. This event is a key part of the two-day racing spectacle scheduled for October 31 and November 1 at the Del Mar Thoroughbred Club in San Diego.

The continuation of this partnership follows the global success of Cygames’ franchise, Umamusume: Pretty Derby. This series has engaged millions worldwide and has generated new interest in Japanese gaming culture, particularly among Western audiences, by integrating narratives around horse racing.

The Breeders’ Cup Sprint is known for its six-furlong races where thoroughbreds compete for victory. Previous champions such as Mitole, Whitmore, and Elite Power have achieved notable performances on this track, setting the stage for future competitions.

With over $34 million in purses distributed across 14 Grade 1 races, the 2025 Breeders’ Cup aims to enhance the fan experience, combining horse racing traditions with the digital narratives supported by Cygames. This collaboration, managed by JMI Sports and B-Bridge International, seeks to integrate athletic competition, hospitality, and fan engagement.

As the event approaches, contenders like Bentornato are being highlighted, suggesting an exhibition of equine athleticism for attendees and global viewers. The ongoing Breeders’ Cup x Cygames partnership demonstrates a cultural and commercial synergy, increasing the sport's global visibility and attracting new fans interested in gaming culture.