G-SHOCK Unveils Exclusive EVA-01 Collaboration Watch to Mark Neon Genesis Evangelion's 30th Anniversary

Casio G-SHOCK is commemorating the 30th anniversary of the anime series, Neon Genesis Evangelion, with the release of a special collaboration timepiece. The GA-110EVA30-7A model is an homage to the legendary EVA-01 unit, meticulously crafted to capture the essence of the series' most recognizable mecha.

Designed in close collaboration with Ikuto Yamashita, the acclaimed mechanical designer behind Evangelion, every detail of this watch reflects a deep understanding of the anime's intricate aesthetic. The bezel proudly features the distinctive face of the EVA-01 unit, while horns, inspired by Unit-01's head, are artfully integrated into the 12 o'clock band. A dynamic depiction of the EVA-01's left arm, poised to hurl the Spear of Longinus, dramatically extends from the bottom of the bezel to the 6 o'clock band, capturing a pivotal moment from the series.

Further adding to its intricate design, an Angel motif from the series graces the inset hand at 9 o'clock. The Y-shaped dial divider, a nod to the anime's industrial and futuristic themes, showcases the instantly recognizable black and yellow "CAUTION" pattern. Subtle yet significant branding includes "Neon Genesis" elegantly inscribed on the band loop and the NERV logo prominently displayed on the band tip. The watch's case back is adorned with a special 30th-anniversary logo, solidifying its status as a collector's item.

Initially offered through an exclusive raffle on Casio's Japanese website, this highly anticipated watch saw a general release on October 17, carrying a price tag of approximately $250-$280 USD. This collaboration transcends mere merchandise; it serves as a powerful tribute to Neon Genesis Evangelion's enduring popularity and profound cultural influence.

The Legacy of Neon Genesis Evangelion

The Neon Genesis Evangelion series, which first captivated audiences in 1995, rapidly evolved into a global cultural phenomenon, celebrated for its complex characters, philosophical themes, and groundbreaking animation. Its legacy was further cemented by the Rebuild of Evangelion film series, launched in 2007, culminating in the critically acclaimed final installment, Evangelion: 3.0+1.0 Thrice Upon a Time, released in March 2021, which garnered immense attention and commercial success.

This G-SHOCK and Evangelion collaboration masterfully bridges the worlds of high-fashion timepieces and devoted anime fandom, reflecting the series' indelible impact on contemporary pop culture. It offers fans a unique opportunity to wear a piece of Evangelion history, symbolizing their deep affection for this iconic anime. More than just a watch, this release is a testament to both the anime's anniversary and G-SHOCK's unwavering commitment to innovative design, embodying the spirit of collaboration and creativity that defines both celebrated brands. It is unequivocally a must-have for dedicated fans of Neon Genesis Evangelion and discerning collectors of distinctive timepieces alike.