WEBTOON Readies Largest-Ever Presence at Advertising Week New York 2025, Spotlighting Fandom and Global Reach

WEBTOON is set to make a significant impact at Advertising Week New York 2025, a premier industry event scheduled from October 6-9, 2025. This landmark participation highlights the digital comics giant's growing influence in the global entertainment and marketing landscape.

Unlocking Loyalty: The Power of Fandom Panel

Kicking off its presence on October 6 at 2:10 p.m. EDT, WEBTOON will host a highly anticipated panel discussion titled 'The Power of Fandom: Unlocking Loyalty in an Era of Distraction.' This pivotal session will feature an esteemed lineup, including David Lee, Chief Operating Officer and Chief Financial Officer of WEBTOON Entertainment, alongside prominent representatives from Crunchyroll, Duolingo, and Wavemaker. These industry leaders will explore critical strategies for brands to authentically connect with passionate fan communities and cultivate enduring loyalty amidst today's fragmented and competitive media environment.

Interactive Experience: The WEBTOON Diner

Beyond the insightful discussions, attendees are invited to immerse themselves in the 'WEBTOON Diner,' an exclusive interactive activation located within the Leadership Zone. This unique installation promises engaging activities and opportunities to acquire sought-after branded merchandise, offering a tangible experience of the WEBTOON universe.

WEBTOON's Global Footprint and User Engagement

WEBTOON's strategic showcase at this event is a testament to its formidable global footprint, boasting approximately 155 million monthly active users worldwide. Recent internal data from April 2024 further highlights its profound impact, revealing that an overwhelming 97% of U.S. users find the platform entertaining, 77% value its distinctive content, and a significant 86% report that WEBTOON positively influences their mood.

This comprehensive engagement at Advertising Week New York 2025 solidifies WEBTOON's position not merely as a leading digital comics platform, but as a dynamic cultural powerhouse actively shaping trends within both the entertainment and marketing sectors. Its robust presence aligns perfectly with the event's mission to unite visionary leaders from marketing, technology, media, and culture, furthering WEBTOON's ambitious objectives in expanding its vibrant community and forging strategic brand partnerships.